Featured Podcast

Dreams Sewn Into Reality with Desiree Contreras
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Welcome to the Culture FYI’RS Podcast. Culture FYI’RS is a creative collaboration meetup held weekly at the FYI Campus in Los Angeles. Each week, we feature a fireside chat with a guest, showcase projects being worked on by members of the FYI community, and share product updates for FYI.AI, the creative collaboration app co-founded by ⁠will.i.am⁠. This week, we are thrilled to welcome the dynamic Desiree Contreras, the creative mind behind Chopped Up Cherries, an innovative embroidery and design brand. In a heartfelt conversation with FYI Chief Growth Officer Julie Pilat, Desiree shares her inspiring journey from being a child in foster care to becoming a successful entrepreneur in the vibrant world of fashion and design.

Let'z Connect Now Episode 90 Chopped up Cherries Embroidery
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Featured Podcast with Monica Farias and Jr. Esquevel from Tradgedy to triumph! 

Purpose and Passion with Raina Carillo
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Your host Raina Carrillo is joined by Desiree Contreras, owner of Chopped Up Cherries Embroidery! This episode goes to some depths that will truly get you thinking. Desiree has gone through some true trials and tribulations but she has never let that stop her true purpose! Let this episode be the inspiration you need!

NBCLA Featured Segment with Belen De Leon
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Meet Desiree Contreras of Chopped Up Cherries Embroidery, an East LA native who turned personal setbacks and professional frustrations into a thriving creative business. Her journey highlights how passion and resilience can lead to incredible success. Specializing in custom, intricate embroidery on everything from caps and denim jackets to high-end apparel. Desiree shares the emotional story behind the "EAST LA" sweater she created for will.i.am, who featured it in his music video East LA with Taboo. Desiree discusses the tough personal and business challenges she overcame. She now hopes to inspire others to "dream big" and never give up. This is a story about threading creativity, culture, and perseverance into a powerful brand.